Deviate Cycles Reopens Global Store, Marking a Careful Rebuild and Long-Term Future for the Brand

Scotland, UK — Deviate Cycles has officially reopened its global online store, signalling the next step in the return of the Scottish mountain bike brand following the liquidation of the previous company. The reopening restores access to frames, complete bikes, spare parts, and direct rider support, and marks the beginning of a deliberately structured rebuild focused on long-term stability and the global community that continues to ride Deviate bikes.

Over recent months, work has taken place quietly behind the scenes to secure the brand, its designs, and the future of its current platforms. Rather than a rapid reset, the relaunch has been approached as a careful reconstruction intended to ensure Deviate can endure and evolve for years to come.

“The last period has been incredibly difficult for everyone connected to Deviate — our team, our partners, and especially the riders who believed in what we were building,” said Ben Jones, co-founder of Deviate Cycles. “Reopening the store isn’t just about selling bikes again. It’s about supporting the riders already out there and rebuilding the brand properly so it has a genuine long-term future.”

The relaunch follows a quiet period during which the future of the brand was uncertain. Continued encouragement from riders around the world played a meaningful role in bringing Deviate back.

Online Store and Rider Support
With the global store now live, riders can once again purchase frames and complete bikes, access the full catalogue of spare parts, and contact the team directly for technical guidance and support. Initial availability centres on existing models while the company re-establishes dependable supply and service capacity.

Lifetime Warranty
As part of the relaunch, Deviate Cycles has confirmed lifetime frame warranty support for the original owner across all Deviate carbon frames, covering manufacturing defects in materials and workmanship. Although legal warranties issued by the former company did not transfer following liquidation, the relaunched business has chosen to extend equivalent lifetime support to original owners as a voluntary commitment to the riders who have supported Deviate from the beginning. “For us, this decision was about fairness and responsibility,” Jones added. “We wanted to stand behind the riders who have trusted Deviate over the years while building a company that can do that properly for the long term.”

Moving Forward
While the release of Deviate’s new eMTB platform, the Kurgan, remains an exciting part of the brand’s future, the immediate priority is stability and dependable rider support. As a result, the release of the Kurgan is currently paused while the company focuses on rebuilding strong operational foundations. Future product innovation remains central to Deviate’s vision, but development will follow a deliberate, engineering-led pace rather than rapid expansion.

Availability

The Deviate Cycles online store is now open:
www.deviatecycles.com
Frames, complete bikes, and spare parts are available immediately.